So there’s been a long-running secret about ugly design – basically when everyone is slick and you go ugly, it’s easier to get people’s attention.
That’s okay as far as it goes and it does have its uses.
But there’s another, more important time to use ugly design that can actually make or break your momentum.
If you have something ready to go, like a product or a service, and you are waiting on a piece of design before you roll it out you’re better off pulling the trigger on ugly.
That’s because the hesitation to wait for something beautiful, or just less ugly is a form of procrastination that doesn’t look like procrastination.
It’s you putting a roadblock in your own way.
If you have a design element that is good enough – meaning it is functional and communicates the value of what you are doing, put on your best polyester suit smile and strut down the runway.
Case in point is my own hilariously ugly sign up form. I put it below so you have something to marvel at.
Yes, the best I could do is something that looks like it’s from 1999. It’s hideous. I am trying to convince myself that it’s so ugly it’s cool but you know, a wart is a wart not a beauty mark.
Best part is I actually spent an hour on it.
But I caught myself fretting about color choices and spacing options and realized what I was doing.
So i tested it and it worked – meaning when you put your name and address in the boxes and hit submit it takes you to the page where you get a free copy of my book The Entrepreneur’s Secret Code.
That’s all that thing is supposed to do.
So I went with it because I was gunning my engine on something minor when there are other, bigger rocks that need sorting.
And you may be thinking this whole thing is a minor point but it is not.
Add up enough of these hems and haws and you never do the thing that actually brings in the money.
If you catch yourself slowing your own momentum in any way, whether it’s ugly design or shopping for gold paperclips, pull up and ask yourself if you are moving at the appropriate pace.
You can have a great idea, understand emotional triggers and have all other kinds of right thing in place but if you aren’t pulling the trigger at the right speed you will miss out.
If you haven’t done so already, head over here to sign up for The Daily Profit, our secret email list where we impart the kind of business savvy you need to make ugly design choice, hahaha.
Oh, here’s my Frankenstein sign-up form for the free copy of The Entrepreneur’s Secret Code: