Hey, this is Frank publisher of Retired Writer’s Club, our secret email list that goes out to business owners, just like you every single day.
Today’s topic is when marketers solve people’s secret shame.
And in the olden days, they used to use some very strong language to address people’s embarrassment, such as of not having a high school diploma way back and smells in your home, or the big one for parents was, you know, do your kids have lice, right?
Because if your kids go to school and there’s lice, they get sent home, the school gets quarantined. It’s a big thing. And it’s shameful, right? It’s embarrassing.
And a lot of times it’s lack of education, um, lack of resources or lack of knowing what to do to fix something. So marketers actually solve a lot of human problems.
If you go way, way back guy named Albert Lasker actually invented dental hygiene in America with his advertising campaign. And I think it was for Pepsodent right. He invented the whole field of, you know, brushing your teeth because he had this product people weren’t buying and he invented, uh, I guess, sort of a social feeling that you should have a clean mouth. Right?
But in some cases, you know, people don’t know what to do. If they’re overweight, if they’re older and they’re feeling, you know, joint pain or this or that, or they’re not able to keep up with their kids or their grandkids, marketers serve I think an important function.
Because they get a solution to people who are experiencing an actual problem, PLUS the emotional component of shame on top of it.
And you don’t have to be ashamed of much, but people feel it anyway. So that’s a way to get them at least interested in your solution. Right?
And some people, for example, don’t know how to market their businesses. If that’s a concern of yours, click on the link below and subscribe to Retired Writer’s Club for business owners, just like you.