There’s a great story about Ted Nicholas and his first real business.
He borrowed money to open up a candy store and immediately got no customers.
He was a young man and was feeling the pressure. Keep in mind that was almost 60 years ago so there probably was not even a book on marketing that he could turn to.
Being energetic and under pressure he came up with the idea of hiring a young woman to stir a big kettle in front of his location. And his location was on a highway so there was traffic and visibility for this stunt.
Of course, cars started pulling over to see what was going on. And “magically” he had a thriving business.
But it wasn’t magic. He had a problem to which there was no textbook solution.
Yes it was a stunt, or you could call it a promotion.
But it was an idea that came out of his imagination in response to him trying to solve his problem.
Every business has a mix of standard things they put in place as well as brainstorms they have to conjure up.
And the way to conjure solutions is to have a steady stream of ideas, examples and history that has worked in the past.
Sometime you can clone something someone else did. Or dust off something from 60 years ago. Remember sign spinners during the Real Estate Boom? That’s the same as Ted’s kettle-stirring lady.
And sometimes you will create something that is a mash-up of everything you have read, heard or seen.
To get that raw material for your imagination subscribe to Retired Writer’s Club. That’s our secret email list that feeds your need every single day. And you also get access to over 25 hours of delicious training, on product creation, consumer psychology and a whole lot more.