Julie and I were discussing what kind of office chair to get for my new place.
The cheap choices were uncomfortable and the expensive ones looked fit for a Star Trek fanboy.
I had other things to do and muttered, “eh, that’s not where the work gets done.”
That sounded weird even for me. We all sit down to work, right?
But then I was like, wait a minute, that’s exactly right.
The work doesn’t get done in an office chair, or at the keyboard or microphone.
For me, it started when I was 8 years old and told a schoolteacher I wanted to be on the paper.
It got done in the years between, learning and seeing how the world works.
The work gets done when we are sleeping, believe it or not.
Have you ever gone to sleep wondering about a problem and arisen with a clear solution?
Happens all the time.
Fact is the work gets done before you plop into your fancy chair or turn on that sleek device.
If you are in your business already you are working around the clock.
If you’re dreaming about getting into a business you are already working in it before you crossed the threshold.
And in order for the work to continue getting done, so that it produces the results you desire, you need the right fuel to put into your mind.
So that when you’re not “working” you are feeding yourself the right kind of ideas so that when the moment comes you are ready to strike.
That’s why we publish Retired Writer’s Club, our secret email list that keeps your most important piece of equipment working when you need it most.
And when you sign up you also get access to 25 hours of training programs that teach how to launch a new product (most of them did not get created in an office chair) as well as the advanced concepts behind consumer psychology.
This collection of material cost less than even the cheapest office chair and may be the most valuable thing you can do for your enterprise.