Just yesterday I wrote about my piles of index cards and how I write them out by hand and blah blah blah.
All good stuff and you should read the post if you haven’t.
But here’s the most important outcome of my latest exercise period:
I created a new product.
It’s a good ‘un, and fits with my overall strategy. I am working on it now.
It is not a knock-off or copycat deal. I’m not reviving something from the archives of Direct Marketing.
It’s real and it will do well.
And I came up with it because I was feeding my imagination while using my body. The juices were flowing and it popped out of my mind.
That’s why I keep a second stack of index cards off to the side – for when my mind produces results from the work I am putting in.
That session of handwriting lasted about 30 minutes. Hand cramps and all that.
I consider coming up with a new product idea a good ROI for a little bit of mental and physical exertion.
And I not only came up with the product name, but also the structure, possible headlines and content.
Of course I also have How to Create Million Dollar Products! under my belt. (That’s our course on hit product creation.)
I’ve written before we have a couple businesses. We work on them everyday. Doing more of what works, asking ourselves what we can do better and always looking for things we haven’t tried that might work in our niche.
Coming up with ideas, staying on top of what works and improvement are easy when you are in the groove.
That’s one of the reasons I publish Retired Writer’s Club, our secret email list that goes out to business owners who are serious about making money.