For business owners I am trying to put the stakes into context. We missed the easy train and may have rescued ourselves from slavery.
We are in a fight. You can have a great business, enjoy yourself and serve other people but it is not always going to be easy.
There will be developments that threaten your livelihood. Technology will change. Bigger players will try to edge you out. Laws can change. People’s tastes can change, your product may stop working.
This is why you have to be smarter than everyone else on this list. This is why you have to stay alert. This is why you have to maintain your health. This is why you have to keep learning. This is why you win.
It is possible to start a business and win. It is possible to have dignity while you are working. It is possible to make an excess amount of money to not only have a high quality of life but amass capital, investments and assets.
You need a good idea. One that the market wants. We cover how to do this in How to Create Million Dollar Products. You need to know how to address people’s real needs. We cover this in MANIPULATION.
Both programs are easy to understand and put to use.
But they are only a starting point. If you spot a true advantage you need to squeeze every dollar out of it imaginable. And then come up with new ways to get money out of it. You need to protect yourself and your enterprise at all times. You need to diversify your critical points, such as payment processing and product sourcing and delivery. You need to be able to see a change and be there first, or withdraw if the change is a threat.
That is the purpose of this weekly magazine, covering all these topics, but mostly the point of it is to keep you thinking.
Owning a business is an extension of owning your life. Many of the people in the top 3 tiers can’t say that, though they do lie to themselves about it.
Owning your life means having the associations you choose to have, the ability to have your own opinions and be in ownership of your thinking and action. This level of freedom demands first understanding all the demands you are assuming, and then preparing yourself to meet them. Yes, it is easy to look at others and think how easy that have it. But they pay their own range of prices.