People who make a living retelling the deeds of others are not primary. They are secondary.
Journalists are a by-product of capitalism. They seek to explain what they cannot do, that they secretly despise or fear yet they cash their paychceks as a result of it.
That’s just an assessment of their character.
The real problem is that they do not understand the stakes. They have never been punched in the face.
They don’t produce anything except an interpretation of what happened.
As such it has already gone through a distorted filter.
And worse they try to shape it according to their own fears and pettiness. More so today than in the past perhaps but who knows, it’s not really the point.
Reading their output can lead you astray – please refer back to the email about demoralization.
At best it’s a waste of time.
Reading headlines to get a sense of sentiment and what’s going on, perfectly understandable.
But you need to be in your business as much as you can. The ratio is what’s important – 90% working, 10% intel gathering?
Different ratios for different phases of your business development.
By being in the thick of it, understanding what you’re seeing and most important, hearing the words that are not said, that is how you stay ahead of whatever is going to be published in tomorrow’s feed.
LOL – come to think of it, what a great word, feed. As in a trough where livestock go to slurp up their gruel.
This message is not just about journalists but all secondary characters. Anyone who isn’t collecting payments, or producing product is secondary.
Yes, I understand parasites have an outside role in our post-industrial economy.
As always be polite. Let me use words like parasite, one I like so much I said it twice.
Give them something to write about after your deed is done. Don’t be sucked into their gauzy interpretation of what you see happening around you.
As I write this there have been lumber shortages and housing price spikes. By the time the writers get around to it you may have missed your spot.
And remember, FOMO comes out of that feed trough.
Your best strategy is to understand what is happening in reality and ask yourself what is about to happen that a journalist will write about once it’s obvious.
That is where the business and market opportunities lie, which is the real point of this message.