Hey, this is Frank publisher of Retired Writer’s Club, our secret email list that goes out to business owners just like you understand the only legitimate goal of business is making money.
Today’s topic I’m going to talk about when customers are wary of prices that are too low, right?
The other day I was in the grocery store and there were some garbage bags on clearance, 17 cents for 65 garbage bags.
And I actually paused. I was like, what’s wrong with them?
And that is what happens when your prices are too low. You really, unless you’ve got great marketing, uh, can’t say I want a thousand dollars for a garbage bag, right? Unless you’re dropping them by helicopter on an island.
But on the other hand, you don’t want to be so cheap that you’re not even really getting good proof of concept what you’re getting are bargain shoppers, refunders and people with nothing else to do, impulse shoppers.
And that’s great if you’ve got lots and lots of traffic. But I’ll say it again, people are wary of prices that are too low.
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