Hey, this is Frank publisher of Retired Writer’s Club, our secret email list that goes out to customers, just like you, that focuses on the only goal of business, which is the making of money.
And I want to talk today about why free is actually harmful to customers.
Bottom line people don’t do things that are free.
The best example is weight loss. There is plenty of free information out there that people could use starting today to get healthy. Right? You know, if you’re 50 pounds overweight, you are in danger, literally, but people will wait until they make the decision to spend money.
Oftentimes like five, $600 a month to go on these pre-packaged food programs to then get the same result they could’ve gotten with the free stuff. Right. It’s amazing. But it’s just human psychology. It’s partially the tension that’s created when you’ve got money on the line.
It’s investment it’s interest. So yes, you have to give out free stuff to get people aware of you and interested in what you do, but then you also have to charge them.
If you’re truly concerned about helping people get an actual result, because once they pay, once they’ve got money on the table that came out of their pocket, then they’re going to actually read your book.
They’re going to listen to the audio program or watch the videos.
So if you think about it, long-term people just, aren’t using free stuff, go to any garage sale. You see unused things.
I saw something funny yesterday. One of those funny signs, um, for like a treadmill, it says I’m fat and lazy. It’s not too late for you! Right?
So bottom line, you do have to ask your customer for money.
If you would like to learn more about the getting of money from customers,