Over the years we’ve all seen obviously ridiculous schemes that appeal to people’s desire to make money. Remember the leggings company? Lu-la-looney tunes or something, They are already a memory. We knew someone selling that stuff and she did well because she got in early. Don’t know if she got caught up with the bad financial ending as the operation went down in obvious flames.
But I don’t blame anyone who does these things.
We should think about the emotional triggers driving people who sign up – they want an advantage in life, they want to stick it to the man, there is greed and a hope for status and superiority, There is fear.
People are terrified of falling into poverty. Those without legit opportunity or education will grasp at anything well presented.
So in the case of us with real opportunity or teaching, you should think hard at get-rich schemes and how they sell people.
Isolate the emotional triggers they are pushing and use them in your own material.
I would say also, you need to simplify what you are teaching. People fall for these things because they don’t have the knowledge or experience to start their own business.
Basically they are employees who hate their job who want to own a business but they sign up for a pre-packaged situation where all they have done is become unpaid employees of a company that often charges sign-up fees, inventory minimums and low commissions. So what they have actually done is become customers while convincing themselves they’ve started a business.
Yes I am talking mostly about MLM. But there are other variants out there. They are bogus, cynical and often criminal.
Many of those people could just as easily start a business if they saw something that was an actual business opportunity explained simply, with a quick start program and good training.