Hey, this is Frank publisher of Retired Writer’s Club, our secret email list that goes out every day to business owners who understand that the only purpose of being in business is to make a profit. That’s what we focus on.
And today’s message is why I just read a 20 year-old internet marketing manual.
First of all, most of the references in there are obsolete, right? They don’t exist anymore. Things like AltaVista and most of the technical or technological constraints no longer apply. He was talking about how hard it was to do video.
So why would I read a book that has basically so many mistakes in it?
Well, first of all, the guy was successful in his time, right? And you always want to study success.
Secondly, he’s a nice guy, right? Like he’s a pleasant dude. He wasn’t one of these yellers or, you know, rude people who, um, insulted his audience.
Finally, the real reason I read it was because he was successful on the internet in the early days.
And there are principles in his book that are valuable to me and really valuable to anybody.
The internet is now mature and what we know is it adopted traditional advertising and direct marketing principles. And it’s evolved with the technology, but the principles are the same.
One of his ideas is, you know, sell what the market wants, right.
Don’t try and invent a product and then try and figure out how to market it afterwards. So that’s one of his basic principles.
There were lot of other nuggets in his book that were a benefit to me and I’m glad I read his book.
It all comes down to the basic principles, over and over.
Things like, people buy things because of their emotions. People buy things because they want them, people buy things because they want something new and so on.
That’s what we talk about every day in Retired Writer’s Club, our secret email list, that is using a newer technology to deliver to you (the idea of paid subscription email). And I am sure that will change, but the ideas of marketing will not.