Hey this is Frank publisher of Retired Writer’s Club, our secret email list that goes out to business owners, just like you, every single day.
Today’s message is why do people consume advertising willingly?
And my answer is because it is positive because it presents a picture of a better tomorrow, a better next moment of happiness, of joy.
And yes, as critics say of, you know, reward without effort, but advertising is positive and people want those positive messages, right?
I mean, it’s just simple. Life is hard. We have to work. We have to deal with things that are kind of tough and most commercials don’t depict tough things.
If they do it’s in the first two seconds, and then there’s a magic solution, then they’re having a picnic somewhere, right?
So people want your advertising. They want your positive messages of how your product is going to make their life better, because that’s why you’re in business to make people’s life better.
And that’s why I publish Retired Writer’s Club because every single day, we as business owners need those positive messages that we can make more sales, that we can be profitable, that we can improve our lives, the lives of our family, our customers, et cetera, et cetera, et cetera.
It’s all positive. People want good advertising that shows them that there is a solution that there is happiness at the end of their particular rainbow click on the link under the video and hitch a ride on my rainbow. How about that? Bye.