So we all have our likes and dislikes. We buy certain things. We don’t buy other things. And quite often, as human beings, we have opinions about, shall we say sports movies, TV, politicians, products, okay. Again, the human nature. But as marketers, we have to respect any person, product or service that is proven itself capable of generating revenue or audience or fans. And I would say it is even best. If you go out of your way to learn about an industry, let’s say that you don’t like, I am not a big fan of dogs. I don’t hate them. I just would prefer the dog stay away from me. However, don’t go owners, pet owners in general, spend lots of money on something that I do not understand. So it is easier for me to understand the consumer psychology because I have no attachment to it.
We read, we actually do happen to own a dog. And therefore I go into the PetSmart or Petco or whatever it’s called. I feed the dog and I’m around dog stuff. When I go into the pet store, I don’t understand the racks and racks of don’t toys, but I will watch the customers. I will say, I will watch them say, Oh, she’ll love this. Okay. Um, I think that’s remarkable that human beings have telepathic links with animals, but obviously that’s not occurring. What’s actually occurring. Is that the human being, the one with the wallet and the credit card is the one making the buying decision for their non talking pet. So I’ve learned a lot from observing the pet industry, mostly because I don’t have a dog in that fight, so to speak.
So I would say for you, let’s say you don’t like basketball. Well, the national basketball association is a multibillion dollar global enterprise. What takes something even more polarizing like the world wrestling Federation or whatever they call it nowadays. I think it’s now WW II. Well, okay. It’s clearly entertainment. And again, at one point it was a huge billion dollar business. Look at the customers. Look at the marketing, look at the messaging that is presented when you analyze things that are not something that interests you watch the customers look at the customers. This is a really great example about sports. There are certain days of the year when I had a job that people could wear a sports Jersey, uh, football, baseball, basketball, whatever other sports, uh, they often would have the team name and an individual’s name on the back of the Jersey. Right? That’s what a Jersey is.
So I would sit there, I’d watch these people come in that I see every day and they would walk different. They would talk different. They would feel like they were expressing themselves. And they were, they were expressing themselves through affiliation with a product that I have no interest in at all. So I respect any industry that can generate lots of money. Again, I’m not a female. So I don’t use facial makeup. It’s a huge business. Why do the customers buy that stuff? How do they buy it? What are they looking for? How are they being spoken to? Well, in the case of the beauty industry, the underlying messages that, you know, you’re ugly without this stuff, right? And you can look like me because it’s usually a model or a famous person selling this stuff. So I would say respect anybody, any industry that can make money and learn from them.