This is a follow-up from yesterday’s message.
I did some surfing about Southside Johnny and the Jukes and realized they are a semi-famous bard band.
And “Bar Band” is one of the oldest business models in the world.
- You get a bunch of people together who want to play music.
- And then what?
- You play bars and nightclubs.
- During the gig, someone, usually a wife or girlfriend passes around a clipboard to collect phone numbers and mailing addresses.
- You sell merchandise in the back of the room – t-shirts, glossies maybe beer coozies.
- If you’re enterprising you pick up a musical student for some side cash.
- More likely in the olden days you picked up a groupie.
- Every city are used to have long running bar bands people who somehow made it work for 20 or 30 in a couple of cases 40 years.
Bar bands were local heroes.
And I do believe they performed a wonderful function.
For themselves they got to be musicians and make music and really every night it was a celebration of the human spirit.
And they gave so much to the audience. It always felt like a family – the audience was part of the band. Yes, even the drunk ones.
Now remember in the olden days the whole goal of being a bar band was to get a record deal.
They were always going for the big score.
Most of them did not make it in that old model.
And they realized that what they were really doing was playing to an audience all along.
Which is the point of the whole thing.
Nowadays Internet bar bands, that is, musicians, are basically doing the same thing. And many make a better living doing it.
And we are doing the same thing as well.
We are are playing to an audience all along. Because we love what we do and we want to share it.
Along the way you entertain them for free while collecting their email addresses and sell them “stuff”. Sometimes its merchandise or MP3s or books and courses.
Understanding this business model is not only fun, but should help you with understanding the need for consistency, the long game and playing to the audience.
matter what you’re selling, make it fun.
People sandhould be happy to go there, wherever it is. They should want to tell other people about it.
Hope is a big emotion, as is delight.
The phrase, “it should be a party,” popped into my mind.
Then I remembered an old song, “Havin’ a party” by Southside Johnny and the Asbury Jukes.
It is a bar song. Loud and raucous with horns and back up singers. Cheering crowd and clapping hands thrown in for measure.
The song itself is a party.
It makes you happy, makes you want to be happy and be around happy people.
Does your thing have cool features? Does it make people smile? Is it something they keep in their pocket like a rabbit’s foot?
Julie is the master of this at the music school. She is always tweaking things, small things, that people notice.
It doesn’t take a lot of work and it isn’t sneaky. It makes her happy and it shows.
Don’t you want to be happy when you go to work?
Get yourself in the party mood and make sure you get it across to your folk.
(More of this topic tomorrow. I had a brainstorm.)