We know the idea of placing products in TV shows and social media content is a business. The creators of content get paid to either use, mention or otherwise decorate their sets with products as a means to advertise, make it appear popular, even famous, etc.
Now look around your own real-world set at the products that are there. Assuming you haven’t been paid to put these things in your life, why are they there? What do they give you, and more precisely, what emotions do they validate?
What do you want more of on that set, and what do you wish wasn’t there?
Whatever you want more of is a product and advertising opportunity. You like the emotions littered around your set or you wouldn’t buy them. If you sell something similar – TALK ABOUT THOSE EMOTIONS IN YOUR ADVERTISING.
Likewise for the things you want less of, or despise. If you sell a solution or have an idea for one, TALK ABOUT THOSE EMOTIONS IN YOUR ADVERTISING.
We are all in the product placement business whether we are getting paid by the manufacturer or not. The insight for us is that we understand those products are in our lives because of the emotions we each have inside us. By extension it is our job to place our products in our customers lives by understanding the emotions they have and appealing to them.